Logo Questionnaire – Brief | Galaxy Web Studios

Logo Design Client Questionnaire

Please take your time and answer ALL of the questions. Logo design and branding is a collaborative process and needs your involvement in all stages.

Client Name

First

Contact Person

Company Name:

First

Address

Street Address State / Province / Region Country

Phone

Website address

Your Contact Information

Phone

Email Address

What is the Name of the company that will appear on the Logo?

Are there any tagline/slogan associated with the logo?

Please give us a brief overview of your company. What are your services or what you do or produce?

Who are your target audience/typical customer?

Theme, Look, Style and Feel What sort of style do you envision? (e.g. professional, modern and clean, old world, cutting edge, vintage, sporty, futuristic, High end, etc.)

Please provide some adjectives that describe what you hope to communicate with your logo (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.). Be sure to look at the logo examples we provide at the end of this questionnaire.

Logo Examples

These examples are a starting point to help illustrate what we mean when we use terms such as corporate, old world, illustrative, etc. There aren’t really clean divisions between these categories. Most of the logos could fall into several categories.

NOTE: Many of the logos depicted below were not created by Logo Sanctuary, US.

Corporate/Professional

Corporate logos are simple, bold and communicate strength. They don’t necessarily illustrate what a company does. They are basic trademarks that come to symbolize a company even if they are start as a somewhat arbitrary choice.

Text Only

Text-only logos are a challenge to keep unique because most fonts are so widely used. But it can provide a nice literary or legal look. Or if you want something artier, a handwritten or arty font can look very unique.

Historical/Seals

These are having a classic rich feel and also have real longevity.

Old World

Fun and beautiful. We’re huge fans of old world style.

Whimsical

Whimsical logos, when they’re based on illustrations take more time and more budget are more unique than any other type of logo.